Brand Guidelines by Redefy

Hello Designers,

Have You ever wondered why it’s so challenging to create a brand identity guidelines? Creating a brand identity is time consuming. It’s harder if you don’t have any framework and process to follow.

This kit is built as a framework to streamline your working process.

What’s Inside?

• Discovery

  • First meeting guidelines

  • Competitor uvp

  • Tone & voice

  • Target audience & persona

  • Brand archetypes

  • Resources guidance

• Brand Identity

  • Cover Template (2 use cases)

  • Content (3 use cases)

  • Introduction & strategy

  • Logos

  • Colors

  • Typography

  • Iconography

  • Shape & pattern

  • Photography

  • Touchpoints

  • FAQ & thank you

• Customization

  • Header, footer, title components

  • 2 Grids (spacious and compact)

  • Theme

  • 55 Layouts